“Your brand is so much more than what you sell.” - Jon Iwata
I lead the planning and activation of integrated partnerships, sponsorships, live experiences and talent and influencer campaigns across sports, entertainment and charitable verticles, seeking opportunities to increase awareness and consideration amongst our target audience, and build a human connection with consumers.
Road to Success
The General was proud to partner with Nationally Syndicated radio show host and American Idol Mentor, Bobby Bones, to bring resources and provide inspiration to children from the Boys & Girls Clubs of Middle Tennessee.
Shaq Gives Back
The General partnered with Bleacher Report and Shaq to create a three part episodic series showcasing small businesses that were hit hard by the pandemic, where The General and Shaq surprised owners with a break when they needed one most.
The General gifts Restaurant 10 with new bread warmers for their kitchen and a $35,000 employee relief fund.
The General gifts Moods Music with a $15,000 rent relief fund and three loyal customers a $5,000 shopping spree.
The General adopts a local Meals on Wheels Atlanta route and customizes a new refrigerated truck for their deliveries.
Black Entrepreneurs Day
The General is thrilled to partner once again with Black Entrepreneurs Day curated by Daymond John: a celebration of Black business that recognizes, celebrates and empowers Black entrepreneurs in a fresh, fun and exciting way, and provides learnings, insights and resources in an innovative fashion.
Business leaders from the American Family Insurance Enterprise participated in a roundtable discussion and shared authentic stories about their own journeys while offering advice to other Black women looking to form their own entrepreneurial paths.
The General funds a $25,000 grant to a rising Black entrepreneur through the NAACP Powershift Grant.